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N.E.A.D.S.
National Education for Assistance Dog Services
N.E.A.D.S. (National Education for Assistance Dog Services) is a non-profit organization that was established in 1976 to bring freedom, physical autonomy and relief from social isolation to those who are deaf or have a disability. NEADS trains canine companions to be extensions of their handlers.
N.E.A.D.S IS A NON-PROFIT ORGANIZATION THAT PROVIDES THOSE WHO HAVE DISABILITIES WITH SKILLED AND HIGHLY TRAINEED ASSISTANCE DOGS.
New Message
I did this study to explore a more stylized and conceptual visual approach. The new brand is trying to further expand translations of the brand voice. The goal is to have a brand image that encompasses all of the areas of service dog NEADS provides.
IDEAS
Showing awareness that not all disabilities are easily visible or require wheelchairs, so refraining from being mobility specific. Dog is subject of central focus but star represents bond with owner and the community of raisers, trainers and volunteers that created the groundwork for the dogs life.
Breaking frame shows empowerment, frame is also guiding dog harness.
Attentive eyes and alert body posture show dog is well trained.
Guiding star or Sirius dog star, also represents the dog's partner. 5 point final design also depicts the 5 types of service animals NEADS provides.
FONT
BALBOA PLUS FILL
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Vv Ww Xx Yy Zz
Balboa W 01 Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Vv Ww Xx Yy Zz
Palette
#AB3326
#EDA845
#C6EAFB
The logo mark geometric mark composed of a retriever breed dog who are known for their loyalty and intelligence. The star represents the guiding light of the dog's partner, and the frame is also a guide dog harness handle.
logomark
Variations
Approved of variations with the colors loyal blue, sunshine gold, and service red.
one team two heroes
neads.org
Unconditinal companionship.
Paper System
Clean use of color to make the logo pop, and border of red on one side to tie it together
Stock photos from Pexel.com & nEADS.ORG
Mockups from Graphicburger.com
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