N.E.A.D.S.

National  Education  for  Assistance  Dog  Services

N.E.A.D.S. (National Education for Assistance Dog Services) is a non-profit organization that was established in 1976 to bring freedom, physical autonomy and relief from social isolation to those who are deaf or have a disability. NEADS trains canine companions to be extensions of their handlers.

 

N.E.A.D.S IS A NON-PROFIT ORGANIZATION THAT PROVIDES THOSE WHO HAVE DISABILITIES WITH SKILLED AND HIGHLY TRAINEED ASSISTANCE DOGS.

New Message

I did this study to explore a more stylized and conceptual visual approach. The new brand is trying to further expand translations of the brand voice. The goal is to have a brand image that encompasses all of the areas of service dog NEADS provides.

IDEAS

Showing awareness that not all disabilities are easily visible or require wheelchairs, so refraining from being mobility specific. Dog is subject of central focus but star represents bond with owner and the community of raisers, trainers and volunteers that created the groundwork for the dogs life.

Breaking frame shows empowerment, frame is also guiding dog harness.

Attentive eyes and alert body posture show dog is well trained.

 

Guiding star or Sirius dog star, also represents the dog's partner. 5 point final design also depicts the 5 types of service animals NEADS provides.

FONT

BALBOA PLUS FILL
Aa   Bb    Cc   Dd     Ee    Ff    Gg   Hh    Ii
Jj    Kk    Ll   Mm   Nn   Oo   Pp   Qq   Rr
Ss    Tt    Vv  Ww   Xx   Yy   Zz
Balboa W 01 Light
Aa   Bb   Cc   Dd     Ee    Ff      Gg   Hh   Ii
Jj     Kk    Ll     Mm Nn   Oo   Pp   Qq   Rr
Ss    Tt     Vv   Ww   Xx    Yy    Zz

Palette

#AB3326

#EDA845

#C6EAFB

The logo mark geometric mark composed of a retriever breed dog who are known for their loyalty and intelligence. The star represents the guiding light of the dog's partner, and the frame is also a guide dog harness handle.

logomark

Variations

Approved of variations with the colors loyal blue, sunshine gold, and service red.

one team two heroes

neads.org

Unconditinal companionship.

Paper System

Clean use of color to make the logo pop, and border of red on one side to tie it together

Stock photos from Pexel.com & nEADS.ORG

Mockups from Graphicburger.com

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© 2017 by Stefanie Boyrie

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San Marcos, TX
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