The Helix Folding Bike is a small, compact, and light titanium folding bike. It was created to be extremely efficient in its storage capabilities and in being portable. It was designed to go everywhere, whether it's the subway, the trunk of your car or a suitcase. Any city goers dream bike. It was engineered to be lightweight, safer, more rigid, and to be a hinge free system for ease of use. Helix is a bicycle startup out of Toronto Canada, and had the branding that appealed to an edgier and more engineer minded crowd.

The main focus of the new identities design is the commuter woman living in the cities. The bike is customizable and the designs they have cater to these tastes. Its purpose is to focus on streamlined efficiency without sacrificing style and class.